London, UK (PRWEB UK) 12 May 2013

For 2013, Christina Aguilera has set out to empower women to feel irresistible with her new fragrance, Red Sin. It is all about making a woman feel seductive, captivating, and proud of her femininity.

Along with her glamorous and charismatic charm, Christina is known for her love of the colour red, crediting the colour with having the capability to change the way a woman feels.????????????Red represents the transformation from soft and innocent to powerful and alluring. With its deep, intense hue, a woman in red can command the attention in any room.

?I believe red is more than just a colour,? says Christina. ?Wearing red can evoke emotions and make you feel sexy and confident. I created Red Sin with my love of the colour red in mind ? it can make you feel empowered, desirable and simply irresistible.?

Red Sin is the perfect finishing touch for the woman who wants to reveal the tempting seductress within. Simply applying the luscious scent can create the feeling that anything is possible. Red Sin can give a powerful confidence that celebrates being a woman.

THE FRAGRANCE

Red Sin is a sensuous fragrance, inspired by Christina?s desire to celebrate the beauty of femininity and the power of the colour red. Red Sin unveils the seductive side that lies within every woman.

Red Sin captures the senses with its delicious red top and middle notes. Delightfully sweet, the opening notes create the feeling of sensuality with red apple tantalizing you through its crisp, naturally delectable scent. Bringing a bit of sexiness to the top note is velvety and fiery cinnamon, adding warmth and spice.

The fragrance?s middle note brings a soft touch with red cyclamen. Also known as the ?sacred blossom of love?, the light floral scent escaping from the sensual flower has been historically used in various love elixirs.

Musk, the trademark note in all of Christina?s fragrances, creates a smooth, irresistible base. The allure of Red Sin comes alive with a creamy, exotic sandalwood and rich, spicy red ginger, making a woman just too delicious to resist.

THE DESIGN

Fashioned with details that evoke a seductive attitude, the design of Red Sin reflects the sensation of being sensual and enticing. Packaged in flirty red and innocent white, it elicits the feelings of sweet temptation.

Accented with a delicate red lace, the flacon stays true to what has become a signature of Christina?s fragrances, with its shape mirroring the tantalizing curves of a woman?s body. A black bow on the bottle adds the final touch of femininity to the design.

THE CAMPAIGN

The fragrance campaign captures the story behind Red Sin: provocative, magnetic and excessively feminine. Photographer and director Mark Liddell and fashion stylist, Simone Harouche bring to life the transformation Red Sin represents, unveiling the power that lies within every woman.

?I thought Mark was a great choice to shoot the Red Sin campaign,? said Christina. ?Since I had worked with him prior, there was a comfort and trust that he would be able to bring to life the way a woman can feel with fragrance: incredibly seductive and irresistible.?

Since the emotion behind the campaign was so sensual and intimate, Christina felt it would lend a lot to shoot in her own home. By using her own surroundings, Christina was really able to open up and channel her inner seductive side.

The campaign opens in black and white, evoking the innocence and demure look of Christina, almost the feeling of waking up right next to her in her bed. After some Red Sin, the shot instantly comes to life in a bold red hue, showing the empowering effect of Red Sin. The spot ends with a shot of her signature heels leaving the rest to the imagination, which is just the feeling the fragrance should evoke?.leaving the rest to the imagination.

THE HERITAGE

Christina Aguilera views fragrance as a confidence booster that empowers women to feel dazzling and in control no matter what the situation.

Christina?s fragrance collection of four unique scents each offer a distinctive feel for today?s modern woman. Each fragrance is designed to compliment one another and follow the sensual curves of a woman?s body, with each scent tied together by a warm, musky signature base for maximum sensual appeal.

Her signature scent, Christina Aguilera adds a touch of vintage glamour to a woman?s everyday style with its exotic fruity blend composed of vibrant and feminine notes.

By Night is perfect for those flirty nights when a woman wants to feel more glamorous and seductive. Its Oriental fruity blend marries warmth and intensity for a seductive appeal, with sweetness for femininity.

Royal Desire is the ideal scent for those moments when a woman wants to feel pampered and adored, much like a queen. The Oriental fruity blend with both rich floral and warm sensual notes creates a luxurious appeal.

Known for her seductive style, powerhouse voice, influential lyrics, and provocative, pin-up glamour, recording artist Christina Aguilera?s fragrance collection celebrates her unstoppable spirit and reflects her feminine personality.

Availability

Available now from T he Fragrance Shop

Range

CA RED SIN EDP VAPO 30ML?????19.99

CA RED SIN EDP VAPO 50ML?????27.99

CA RED SIN EDP VAPO 100ML?????37.99

ENDS-

Notes to editors:-

Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at thefragranceshop.co.uk.

All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents including; Chanel Chance and Paco Rabanne 1 million.

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